The Power of Clarity: Redesigning Aura’s Website for Connection + Growth
Taryn and Chelsey, Aura's founders, built something incredible in Carrington, North Dakota — a thriving, all-female-run med spa rooted in expertise and results.
Aura’s in-person experience has always been five-star. But their old website? It completely undersold what they were actually offering.
The business relied heavily on word-of-mouth referrals and a booking site that simply showcased their services and availability. But great brands don’t just list what they do—they tell a story.
We knew that by creating a website that took visitors on a journey through why Aura exists—not just what they offer—we could build trust, deepen connection, and turn curious clicks into confident bookings.
This kind of clarity doesn’t just elevate your brand, it attracts more aligned clients.
With strategic design and intentional messaging, Aura’s new website now does what the old one couldn’t—it builds trust from the very first click, clearly communicates the value behind every service, and positions them as the go-to destination for skincare, aesthetics, and wellness in Carrington. More than just a pretty website, it’s a true digital extension of the experience Taryn and Chelsey deliver every day: warm, professional, and results-driven.
If you’re wondering whether your website is truly reflecting the quality of your brand, you’re not alone. Many business owners reach a point where their site looks fine—but doesn’t quite capture the level of service they actually deliver. That’s where we come in.
We’d love to help you explore what your brand is doing well, what your website might be missing, and how a strategic redesign can elevate the entire experience. If you’re curious about what this could look like for your business, you can book a free 15-minute consult with our team to talk it through.
