A Bold Rebrand for Off the Coast Creative: Social Media Strategy Meets Coastal Cowgirl Vibes
Think of something you absolutely dread doing. Laundry, running payroll, cleaning, grocery shopping… I came up with that list in less than five seconds. The good news? Whatever it is you dread, there’s someone out there who’s made a career of doing exactly that.
I've hung around enough entrepreneurs to know that many of you absolutely dread posting on social media for your business. I used to think posting on Instagram was fun, but as my business and responsibilities grew, it became just one more item on a never-ending to-do list.
Thankfully, people like Anna Talcott exist. Anna owns Off the Coast Creative, a social media agency based in Richmond, VA, that helps business owners who want to grow their business on social media without being on social media.
In 2019, Anna saw an opportunity to offer her social media expertise and started a company called Aesthetic Eye Social Media. After just five years, Anna’s success had outgrown her branding…so she called us!
We designed this website with three key elements to ride the wave of this rebrand’s momentum:
1. Crystal Clear Copy
Hear this– your copy can make or break your website design! Anna hired our in-house copywriter to craft a message that was clear and consistent. This resulted in website copy that communicates exactly what Anna’s clients can expect from Off the Coast Creative: relatability, authenticity, and all-together fun!
2. Visuals that Shine
When a client comes to us requesting a coastal cowgirl aesthetic, we say YES. From the hand-drawn disco balls and shell pattern to the refreshing coastal palette, this website brings the coastal cowgirl energy that Anna is known and loved for.
A website that reflects a strong personal brand can significantly enhance visitor engagement. In fact, 38% of people will stop engaging with a website if the content or layout is unattractive. Your website's visuals are a chance to highlight your differentiators and make people want to stick around!
3. Personal Invitation
We’ve all visited websites overloaded with information—the kind that makes your eyes glaze over as you realize you’ve read the same paragraph three times. That happens when the website informs you without engaging you! As a social media guru, Anna knows a thing or two about engagement. So, of course, we had to create a design that harnessed this power. Anna's website design goes beyond just informing her audience; it personally invites them to experience what her brand is all about.
Anna is passionate about helping other entrepreneurs create engaged communities online authentically and sustainably. It was an absolute privilege to help Off The Coast Creative bring this game-changing rebrand to life.
Is your brand riding yesterday’s wave?
If your visuals, copy, or website no longer reflect the business you’ve grown into—we’re here to help. Just like we did for Off the Coast Creative, we’ll create a brand and website that feel aligned, elevated, and unmistakably you.
