How We Branded The Breakup Challenge, a Therapy-Backed Game for Heartbreak Recovery
Ever had your heart broken by someone playing games? Sadly, it's a pretty universal experience for women. Now, imagine if you could heal your heartbreak by playing games—not the same ones that led you here, but something better, something way more fun. Our client Dionne Highley set out to make this heartbreak-healing game a reality.
This brand reveal is dedicated to The Breakup Challenge. This customized card deck guides women through the whirlwind of emotions that come after a breakup, offering daily challenges that help them move forward with strength and resilience.
The deck is designed to help women move through the different stages of grief, offering a playful, supportive path to reclaiming joy in the day-to-day. Take a look at the beautiful brand we designed for Dionne!
The mix of bold type with the softer, hand drawn elements in the logos creates a chic yet feminine, vintage feel that elevates and engages. The scribbled heart symbolizes the messiness of love and how breakups often leave us tangled in emotions we need to slowly unravel. Every color in this palette was chosen intentionally to represent the stages of grief, all the way from heartbreak to healing. If you're already loving this branding, just wait until you see the full card deck we're designing!
Investing in strategic branding is one of the smartest moves you can make for your business. Dionne understands that a strong brand goes beyond just a logo or color scheme—it communicates who you are, what you stand for, and why people should trust you.
In a crowded market, a strategic brand sets you apart and helps you attract the right people who resonate with your message and value what you offer.
It builds credibility, loyalty, and creates an unforgettable experience that keeps customers coming back again and again!
If you're tired of being just another option, be the clear choice by investing in a strategic brand design with us.
