Letting Go to Grow: How Becoming a Mom Changed My Business for the Better
This past week, my daughter turned five. Five years of slow mornings, sticky fingers on my laptop, and a tiny sidekick tagging along on Starbucks runs. Five years of navigating motherhood and entrepreneurship side by side — and learning some of my greatest business lessons from the role that has nothing to do with business at all.
Becoming a mom didn’t just change me... it changed how I run my business (in the best ways).
Before motherhood, I rocked the “I can do it all myself" mentally like a badge of honor. I was scrappy, passionate, and busy. But the day I became a mom, everything shifted. I no longer had the time or energy to hustle from sunup to sundown. My why got stronger. My time got tighter. And I quickly realized: if I wanted to keep building this business and be present with my kids, I had to do things differently. That realization has shaped every part of BrandWell.
Motherhood taught me that doing less can lead to more.
When I stopped trying to juggle everything, I started to delegate. I built a team. I trusted other talented women to help carry the vision. And guess what? We grew. Not in spite of me letting go, but because I let go. I also got crystal clear on who I wanted to serve. I no longer had time to chase every inquiry or customize a thousand different offers. I defined my niche, and I built offers that spoke directly to them. And most importantly, I started guarding my yes.
I began asking: Does this serve my long-term vision? Does this align with the life I’m trying to build for my family? If not? It’s a no.
Motherhood also made me more human to my clients.
There’s a tenderness that motherhood grows in you — an ability to hold space, to listen well, to understand when someone else is in a tough season too. And that has deeply impacted how I serve the women who trust BrandWell with their design needs.
When a client says, “I’m juggling kids and trying to launch a business,” I get it, not just in theory, but in practice. I can build from that place. I am building from that place.
Being a mother didn’t water down my professionalism, it strengthened my empathy, my creativity, and my discernment. It taught me how to pivot gracefully and lead with compassion.
If you’re in a season where you’re raising babies and building dreams…I see you.
It’s not always easy. There are days when the nap windows are too short, the to-do list is too long, and the mom guilt feels heavy. But I want to remind you — you don’t have to “do it all” to be successful. You just have to do what matters most. So here’s to prioritizing your people. To building boundaries around your time. To asking for help. To growing slow and strong. To choosing sustainability over hustle. To raising little humans while building beautiful brands. It’s not either/or. It’s both/and. And I’m cheering you on every step of the way.. Thanks for reading my heart today. I’m off to continue celebrating with my newly five-year-old.
