Brand Strategy | Consider the Customer When Designing a Brand
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One of the most critical, if not the most critical things to do before you brand your business is to consider the customer. The problem is, many people build their brand before they ever have paying customers and in turn they build their brand solely off of their own likes and interests. Whether you have paying customers or you're launching off of an idea alone, this episode will teach you how to consider the customer to build a powerful brand.
To listen to this full episode, be sure to tune into Episode 87 of The BrandWell Podcast here.
[00:01 - 06:22] Branding Tip for Your Business
How to build a brand while considering the customer
Branding has an effect on the way a customer feels
Why is it important to consider what your future/current customers value
Taking the goals of your business and inputting them into building your brand
With many options, finding ways to stand out from your competition
Key Quotes
“At the end of the day everything in your business has very little to do with you, and everything to do with your future customer”.
- Victoria Marcouillier
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KEEP BRANDING WELL,
Victoria
