Knies & Co. Accounting
Squarespace Website Refresh
Knies & Co.’s refreshed brand and website were designed to feel fresh, clean, and polished while bringing a distinctly feminine perspective to the financial space. The visual identity balances the credibility of an established firm with the warmth and personal attention of an all-woman team, using softened blues, warm whites, refined typography, and a vivid blue accent to create a look that feels energetic, confident, and elevated without becoming overly corporate.
The website carries that same balance of expertise and approachability throughout the experience. Thoughtful imagery, generous space, natural light, and polished details create a brand world that feels aspirational yet still inviting, while the overall design communicates clarity, confidence, and ease. The result is a distinctive online presence that reflects Knies & Co.’s professionalism, personality, and relationship-driven approach to financial services.
“BrandWell simply created not only a beautiful website, but the functional one we had been looking for (and desperately needing) as well.”
"BrandWell created our site 5 years ago, but in the time since, our target client demographic and services we offer changed, and our website no longer communicated who we were as a business. We connected with them to do a refresh of the site, and man, did they deliver. As in the past, working with BrandWell was such a breath of fresh air - they took time to understand our vision, were so responsive to our edits and commentary, and simply created not only a beautiful website, but the functional one we had been looking for (and desperately needing) as well. Highly recommend working with them!"
