Hangtime Play Cafe
Brand Identity
Hangtime Play Cafe is a family-focused indoor play space designed to give young children a safe, engaging place to play while giving parents the opportunity to relax, connect, and recharge. More than a traditional play space, Hangtime brings together open play, birthday parties, classes, events, and a cafe experience in one welcoming environment. The concept centers around creating a space that feels approachable and community-driven, giving families a place to spend quality time together without the overstimulation often associated with indoor play spaces.
We developed a brand identity that reflects the whimsical, laidback, and grounded personality at the heart of the Hangtime experience. The goal was to create a visual identity that feels playful enough to spark a child's imagination while remaining calm, warm, and approachable for parents. Through thoughtful colors, typography, and visual elements, the brand strikes a balance between playful and polished, positioning Hangtime as a place where kids can let loose, parents can settle in, and families can feel right at home.
