How to Get Your Customers to Market Your Business For You
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Starbucks, Lululemon, Stanley... what do all of these brands have in common? Their customers are doing their marketing for them. In today's episode, I break down 5 ways to ensure that your customer base becomes your marketing team.
To listen to this full episode, be sure to tune into Episode 76 of The BrandWell Podcast here.
[00:01 - 03:31] Opening Segment
Why word-of-mouth referrals will always be the strongest marketing for your business
Snippets from The Marketing Rebellion, by Mark W. Schaefer
”2/3 of our marketing is our customers, not our actual marketing”
[03:32 - 23:38] How to Increase Your Referrals through Previous Customers
Follow through matters… How could not following through affect your business
How to put a major focus on customer experience
While streamlining and automating, where possible in business is great, how do we keep the humanity and personality within your brand?
Steps to make it easy for customers to share your business with their friends
Ways to receive reviews from your customers without being pushy
[23:39 - 25:16] Wrapping Up!
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Key Quotes
“Be careful not to take the humanity and personality out of your brand through streamlining and automation”. - Victoria Marcouillier
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KEEP BRANDING WELL,
Victoria
