How a Rebrand Can Take Your Business from Fizzling to Sizzling ft. Zealcast Studios
When was the last time you made a big move in your business—one that felt a little scary but so right? I want to tell you about my friend Elisa Dyer. She's a super talented podcast manager (my own podcast manager at that!) who recently went through a rebrand to better reflect who she is and what she stands for.
Elisa’s story is such a great example of what can happen when you lean into change and let your brand grow with you.
Elisa is the founder of Zealcast Studios, which specializes in podcasting support for female creatives. But podcast management wasn’t always the direction. When Elisa first partnered with BrandWell in 2022, she was running a virtual assistant business and needed logos to match. As time passed, Elisa discovered her true passion and the audience she was most equipped to serve: podcasters.
As she honed her niche, Elisa found herself exclusively supporting podcasters, yet her brand no longer reflected this significant shift in her business. After she enrolled at The Branding Business School (and took the course TWICE!!), she decided it was time to go all in on crafting a cohesive brand identity for her new and improved business, Zealcast.
Enter BrandWell…again! Here are four ways we brought Elisa’s refreshed brand to life.
1. We helped her refine her brand strategy.
Through our brand strategy course, TBBS, and collaborative design process, we worked closely with Elisa to develop a targeted brand strategy that aligned with her new focus on podcasting support. By identifying her core values and her core audience—female creatives—we crafted a strategic plan that positioned Zealcast Studios as the go-to resource for podcasters seeking professional, reliable management.
2. We created a bold visual identity using disruptive design.
Our team designed a fresh visual identity that captured the energy and creativity of Zealcast Studios. From a modern logo to cohesive *vibrant* color palettes and typography, every design element was thoughtfully crafted to resonate with Elisa’s ideal clients and reflect the evolution of her brand.
3. We designed her a stunning & strategic website.
I mean, if you’re running a company called Zealcast, you can’t have a boring website—it needed zeal! The bright color palette and fun, quirky graphics give Elisa's website a boldness that complements her message and approachability.
4. We honed her message with on-brand conversion copy.
Elisa was truly a dream client. She entrusted us with every aspect of bringing her vision to life, even going the extra mile by hiring our professional copywriter to ensure her brand’s voice was perfectly captured. We wrote professionally tailored copy in Elisa’s unique brand voice, emphasizing her expertise in podcast management and her commitment to empowering female creatives.
If your brand lacks clarity and cohesion, it’s time to consider a rebrand.
If you're ready to take a bold step like Elisa and elevate your brand so you can show up confident, schedule a free 15-minute chat with us today to learn more >>