The Mingo Play Cafe
Brand Identity
The Mingo, home to The Mingo Play Café and The Mingo Coffee Co., was created to bring warmth, connection, and community to parents and coffee lovers alike.
Originally opened as The Pink Flamingo Play Café, The Mingo began with a mission to create a space where moms could feel comfortable and cared for—where they could breathe, connect, and find a little bit of their “pink” again.
Located in Lynchburg, VA, the café has grown from a local favorite for families to a beloved gathering spot known for its playful charm, delicious coffee, and heartfelt purpose. With the rebrand to The Mingo, the goal is to expand the identity to serve both parents and general coffee drinkers equally—under one cohesive, story-driven brand umbrella.
“What meant the most to us was how thoughtfully they helped us navigate the emotional side of rebranding.”
"Working with Brandwell was one of the best decisions we’ve made for our business. From day one, Victoria and Libby went above and beyond to understand our heart, our mission, and the community we serve. They didn’t just design a brand for us — they brought our story to life. 💗 What meant the most to us was how thoughtfully they helped us navigate the emotional side of rebranding. The rebrand journey wasn’t something we initially planned for, and they came alongside us with so much care, helping us piece together a fresh vision that still honored where we’ve been. They listened to every detail, offered wise, creative direction, and made us feel truly supported through the entire process. Because of Brandwell, our brand beautifully reflects who we are and what we do, and we could not be more grateful. If you are looking for a team who cares deeply about your vision, handles your story with heart, and executes with excellence — Brandwell is truly the best. ✨ "
