Sweet Honey Hair Co.
Brand Identity
Sweet Honey Hair Co is a boutique hair salon in Virginia Beach, Virginia, founded by Meghan Martin. For six years, the salon has served beach locals and military families with customized lived-in blondes, dimensional brunettes, and hand-tied extensions. Known for its warm, welcoming atmosphere, Sweet Honey combines expert technique with a community-centered experience that helps clients feel confident and cared for.
Its ideal client is a busy, style-conscious woman balancing career, family, and self-care. She values quality, effortless beauty, and invests in services that fit her lifestyle. As the salon continues to grow, Sweet Honey aims to become a recognized name in Virginia Beach while preserving the close-knit culture that sets it apart. Through strategic branding and a cohesive online presence, the goal is to expand its reach while staying true to its roots.
“I now have a clear direction for how I want to market and grow my business, and it feels exciting again.”
"I had the most amazing experience working with Brandwell. From meeting Victoria at a networking event, to my initial consult with Lauren, to working closely with Libby throughout the branding process, the entire experience was inspiring from start to finish. I enrolled in Branding School, and honestly, that alone was worth every penny. On top of that, Libby completely redesigned my salon's brand, and I couldn't be happier with the result. After six years of owning my business, I had started to feel a little lost when it came to my marketing and overall brand direction. Brandwell helped me reconnect with my vision and gave me so much clarity and confidence moving forward. I now have a clear direction for how I want to market and grow my business, and it feels exciting again. One thing that really stood out was how well Libby listened. I often knew how I wanted my brand to feel, but I struggled to put it into words. Even when I felt lost trying to explain my vision, she somehow understood exactly what I was trying to create and brought it to life better than I could have imagined. The final brand feels so authentically me and perfectly captures my salon's laid-back luxury vibe. I genuinely couldn't have asked for a better team to work with. I'm already looking forward to working with Brandwell again when it's time for my website!"
