Lux Mental Health
Brand Identity ∙ Squarespace Website Design
Lux Mental Health is a boutique psychiatry practice dedicated to providing personalized, evidence-based care for high-achieving women. The brand and website were designed to create a calm and welcoming experience while reflecting the practice's exceptional level of expertise. Inspired by an Ivy League standard of excellence, the visual identity balances sophistication with warmth, creating a space that feels both reassuring and refined.
Every detail was thoughtfully tailored to mirror Lux Mental Health's personalized approach to care, from the elevated typography and timeless color palette to the intuitive website experience. The result is a polished and cohesive brand presence that communicates trust, professionalism, and compassion while positioning the practice as a premium destination for women seeking exceptional mental health care.
“Her vision, attention to detail, and impeccable execution have given me an online presence that matches the caliber of my work and has opened doors to professional opportunities I never would have dreamed of!”
“I cannot recommend BrandWell enough! From Victoria's help in crystallizing my vision at the start to Libby's incredible refinement and execution, every step felt intentional and energizing. I came in looking for a design team and left with friends — I am already looking forward to working with them again! As a psychiatrist with a private practice focused on high-achieving women and female athletes, I needed my brand to reflect both the clinical rigor and warmth that define my work. Libby understood this immediately. Her vision, attention to detail, and impeccable execution have given me an online presence that matches the caliber of my work and has opened doors to professional opportunities I never would have dreamed of! If you are a female founder who wants a brand built with intention and care, BrandWell is for you!”
