Jake Goodman, MD
Brand Identity ∙ Squarespace Website Design
Dr. Jake Goodman’s brand and Squarespace website were designed to feel professional, approachable, and friendly while elevating his name as the umbrella brand behind his clinical work, brain health services, education, speaking, and media. The visual identity balances the credibility of a board-certified psychiatrist with the warmth and personality that have helped him build a trusted platform reaching millions. Polished, modern, and intentionally human, the brand feels elevated without becoming overly clinical.
The website brings each part of Dr. Goodman’s work into one cohesive online presence, from Goodman Psychiatry and Goodman Memory Clinic to speaking, media, consulting, and mental health education. Through strategic website design and clear brand positioning, we created an experience that makes each offering easy to understand while reinforcing Dr. Goodman as a leading voice in psychiatry and brain health. The result is a refined, high-performing digital presence that reflects the caliber of his expertise while supporting the continued growth of his brand.
“In an era when anyone can create a generic, cookie-cutter website with AI in 30 minutes, BrandWell Designs brings something distinctly human to the table.”
"I worked with Libby Arnold at BrandWell Designs to create my website, and she absolutely crushed it. She was patient, understanding, timely, organized, and offered expert guidance throughout the entire process. Everyone who visits my website comments on how polished and professional it looks.
In an era when anyone can create a generic, cookie-cutter website with AI in 30 minutes, BrandWell Designs brings something distinctly human to the table. I’ll definitely work with them again and couldn’t recommend Libby more highly."
