Helmly Wellness
Brand Identity ∙ Squarespace Website Design ∙ Full Service Copywriting
Helmly Wellness is a therapy and wellness brand designed to feel leisurely, offbeat, colorful, and intentional — creating a space where healing feels approachable, authentic, and deeply personal. Focused on supporting women navigating perfectionism, self-growth, and emotional wellbeing, the brand embraces a warm and human-centered approach that encourages clients to slow down, reflect, and reconnect with themselves. Every aspect of the experience was created to feel inviting, expressive, and thoughtfully curated rather than overly clinical or traditional.
The brand identity and website design were intentionally crafted to reflect Helmly Wellness’s vibrant and intentional approach through playful color, modern typography, and a relaxed yet elevated visual direction. Inspired by individuality and emotional connection, the design balances personality with professionalism to create a digital presence that feels both comforting and distinctive. Every detail was designed to communicate warmth, trust, and authenticity while capturing the offbeat and colorful spirit at the heart of the brand.
“I would recommend her to anyone looking for a designer who goes far beyond what you would typically expect from a website designer.”
"Libby was truly phenomenal from start to finish. I came into the process knowing what I didn’t want, but being very particular and indecisive about what I did want, and she met me with so much patience, creativity, and care. She asked the right questions and turned my scattered or half formed ideas into something intentional, cohesive, and honestly better than I imagined. Every meeting we had felt thoughtful and purposeful. Nothing was rushed or wasted. She was incredibly efficient, kept everything moving smoothly, and we never once drifted from the timeline. Communication was easy and consistent, and I always felt supported and understood throughout the process. I wanted something that felt truly unique and not cookie cutter, and she nailed it. As a therapist who works with women struggling with perfectionism, it mattered to me that my brand felt warm, real, and approachable, not stiff or overly polished. Libby understood that right away and brought it to life in such a thoughtful way. The site feels so aligned with who I am and the work I do, and I have already gotten so many compliments on it. I couldn’t be happier and would recommend her to anyone looking for a designer who goes far beyond what you would typically expect from a website designer."
- Minjee Helmly, Founder
