Your Journey Through

Your Journey Through, founded by Mary Beth Somich, is a female-owned and operated therapy practice in North Carolina that supports clients through counseling while also empowering fellow therapists through business coaching.

+$20

Increase in Session Prices

+25%

Inquiry Increase

+$100k

Increase in Revenue

+75%

Conversion Rate

brandwell case study for private practice owner

The Before:

Describe the situation before hiring BrandWell.

I really needed a site update. The site I was working with was "ok" but not representative of our premium rates and services. I needed it to better reflect what we offer and our general vibe. I would say therapy client inquiries have increased by about 25% since upgrading our site with BrandWell. People comment all the time on how beautiful our site is.

What made you decide it was time to invest in custom design?

I recognize the power of great branding and the legitimacy it brings to your business. People make quick decisions based upon first impressions and it's important to give them an impressive one. I knew I could trust BrandWell to deliver on that.

The Experience:

What did you hire BrandWell for?

Branding and Squarespace website design. (The BrandWell Signature Suite)

How would you describe your experience working with BrandWell?

Communication was amazing and professional. Victoria and my designer really understood my vision and my ideal market.

How has your new website impacted your business growth?

I’ve had 25% inquiry increase, I was able to increase pricing by $20/session (and rising), and I’ve had a 75% conversion rate at private pay rates with an overall revenue increase of $100k+.

Have there been any other measurable results you’ve seen?

Ability to increase prices, attract more aligned clients, get more media features, gain more confidence in selling, and increase in revenue.

The After:

The Results

Higher Quality Leads


Increased Inquiries


Revenue Growth


Ability To Raise Prices


More Confidence Selling


If someone is on the fence about investing with BrandWell, what would you tell them?

“I would tell them that your brand and website are the first impression you give a client and communicate how they will feel in the room and what they can expect in terms of quality of service.”

Mary Beth, Founder of Your Journey Through

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Dr. Darlene Turner