The Future of Influencers with PR Specialist, Carolyn Sutton
Thank you to our BrandWell sponsors!
Save 50% off your first year of Honeybook using this link!
Links mentioned in today’s show:
Ever wondered what the future of influencer marketing will look like now that everybody and their mother are becoming an influencer? My guest and long time PR strategist, Carolyn Sutton, shares with us the behind the scenes of the evolution of Influencer Relations and where it's headed in 2023.
To listen to this full episode, be sure to tune into Episode 84 of The BrandWell Podcast here.
[00:01 - 05:40] Opening Segment
Who is Carolyn Sutton
Carolyn’s history with PR and how she started her own PR Firm
What is Brand Your Brand and how does it relate to her PR Firm
[05:41 - 15:27] The Evolution of Blogger to Influencer
What is influencer relations?
With 13 years of experience, how has Carolyn seen influencers evolve and how has she worked with them in multiple capacities?
Influencers are running a business and there must be a budget set aside when working alongside them
Strategically partnering with an influencer and how it is beneficial
[15:28 - 24:40] Who Benefits from Working with Influencers
With the influencer industry saturated, what is the forecast for 2023 with brands working with influencers
Brands that benefit from influencer relations and ways that they benefit
How a brand should go about working with an influencer
The difference between Micro and Macro Influencers
[24:41 - 35:53] Creating the Partnership with Influencers
How to create partnerships with influencers
Influencers are amazing with creating content for your brand
Ways influencers can be more beneficial for your brand over a celebrity
How to change things up working with influencers to stay ahead of the curve
[35:54 - 21:47] Wrapping Up!
If you would like to know more or work with Carolyn Sutton, her two businesses are linked above in the show notes
Follow Carolyn Sutton on Instagram here
Key Quotes
““Is your brand ready to react to the potential influence an influencer could have on your business?”.
- Carolyn Sutton
Let’s get connected!
Follow BrandWell Designs on Instagram, Facebook, and Pinterest
LEAVE A REVIEW + and SHARE this episode with someone who wants branding tips, web design strategy, and practical advice to help build the career of their dreams. You can listen to the show on Apple Podcasts, Spotify, or wherever you get your podcasts!
KEEP BRANDING WELL,
Victoria
