Turn Your Website Into a Full Time Sales Machine With These Copy Hacks Ft. Clarity Branding Co Founder, Nikki Thompson
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Links mentioned in today’s episode
Donald Miller's How to on Brand Strategy
Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company, where she helps founders get clear on their message and turn their website into a full-time sales machine.
To listen to this full episode, be sure to tune into Episode 80 of The BrandWell Podcast here.
[00:01 - 09:29] Opening Segment
Who Nikki is and what she does through her business, Clarity Branding Company
Her background as a copywriter and how she started her business
How Nikki used the power of branding through naming her business
[09:30 - 30:41] What You Need to Know About Copywriting
When is the correct time to write your copy…is it before design starts or after we hire someone to help with the design?
What is needed to DIY your website copy
Dos and don’ts when writing copy for your website
[30:42 - 41:53] How to be Effective With Copy on Your Website
Tips for writing headlines
What elements should be in a headline for SEO and effective for an ideal customer
Nikki’s approach to writing “call to actions” for her clients
Tools for writing your own website copy
What is different about working with a professional vs. DIY
[41:54 - 47:12] Wrapping Up!
If you’re wondering how affective your marketing and messaging is, visit Nikki’s website here
How Nikki helped partner with BrandWell to launch LaunchWell
Key Quotes
“It’s great to SEO optimize your site, but it needs to be written for your customers”. - Nikki Thompson
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KEEP BRANDING WELL,
Victoria
