From Bartender to CEO | How to Launch a Product with Factory45 Founder, Shannon Lohr
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After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand.
In today's episode, Shannon covers how to go from idea to product in a way that ensures success.
To listen to this full episode, be sure to tune into Episode 78 of The BrandWell Podcast here.
[00:01 - 07:02] Opening Segment
How Shannon found her passion for sustainable fashion
How building her own fashion brand led her to launch Factory45, an online business school for fashion entrepreneurs
[07:03 - 19:50] Tips for Idea-staged Entrepreneurs
What approach is used for “Idea Stage Entrepreneurs” within Factory45 to make sure they are successful
The necessary steps to take you from idea to launch
What Shannon attributes the success of Factory45 to
[19:51 - 33:37] Ins and Outs of Launching a Product-Based Business
Common mistakes to avoid when launching a product into the market
Risks to pre-selling and how to go about it
How to drive traffic and build your audience BEFORE you have something to sell
Handling critics and opinions when starting a business
[33:38 - 37:06] Wrapping Up!
Advice for those who are wanting to start a product-based business
To find Shannon and Factory45, you can go to her website or tune into the podcast
Key Quotes
“The person who is willing to ‘fake it until you make it’ is that one who gets to say, ‘I made it””. - Shannon Lohr
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KEEP BRANDING WELL,
Victoria
