How this Brooklyn Entrepreneur Launched Her Jewelry Shopping Business With Kat McCoy
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In this episode of The BrandWell Podcast, Kat McCoy shares her journey of how she took a severance package from her old boss and used it to fuel her passion project- a professional jewelry shopping business. Kat is the owner of Best Kept Jewelry Concierge. As an engagement ring expert and personal shopper for fine jewelry, she helps private clients source and make the perfect piece of jewelry for milestone occasions.
To hear Kat’s full story, be sure to tune into Episode 73 of The BrandWell Podcast here.
[00:01 - 07:58] Opening Segment
How Kat went from working in financial services to the jewelry industry
[07:59 - 21:54] The Early Days & Growing a Business
What did it look like to pivot out of a management role at Ernst & Young to going full-time with Best Kept Jewelry Concierge
Kat shares her fears that she had with starting her own company
How did she choose to market her new business to her desired clientele
How Kat found a way for ‘digital’ and ‘highly personalized’ service to co-exist
[21:55 - 24:49] Wrapping Up!
A few things that Kat is most proud of after almost 5 years of running her business
A couple pieces of advice for someone starting a service-based business
Key Quotes
“People aren’t buying a piece of jewelry, they are buying my service and my time. When I finally accepted that I had to put myself out there and be the face of my business, it helped me grow”. - Kat McCoy
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KEEP BRANDING WELL,
Victoria
