Why Every Influencer Needs a Strategic Brand and Website: A Bold Reveal for Kaylee Jo Chicago

Influencers are the brand—but does that mean a visual brand doesn’t matter? 

Not quite.

We wrapped up an incredible branding project for a Chicago-based influencer with a quarter of a million followers on TikTok and Instagram alone. Something Kaylee understood that many influencers don't is that a personal brand and a visual brand go hand in hand.

Sure, your personality and content are what draw people in, but a cohesive visual brand makes you instantly recognizable, builds trust, and helps you land partnerships with the brands you actually want to work with. 

From logo to color palette to website—every touchpoint should reflect the pro-level content creator you are. 

Take a look at Kaylee Jo Chicago's bold brand reveal below:

We kicked off Kaylee’s branding process with a 60-minute video call to get a feel for her brand voice and personal style. From there, we dove deep into her social media, knowing it was the foundation of her brand and would give us valuable insight into the direction her visual identity needed to take.

Once we completed our research, we had Kaylee fill out a detailed questionnaire covering her target audience, the type of content she creates, and the brands she has worked with—and hopes to work with in the future. With all of this info in hand, we crafted the stunning visual brand you see above.

The six-point star in all three logos is a nod to Chicago’s flag, and the vibrant color palette offers Kaylee’s audience a glimpse of the vibrant city they’ll soon fall in love with.

Strategic design leverages small details to convey a larger message. 

And we didn’t stop there. After wrapping her visual brand, it was time to bring the same bold, professional energy to Kaylee’s website.

For influencers, a website isn’t just a portfolio—it’s your digital home base. It's where you showcase your collaborations, pitch yourself to brands, and remind your audience that you’re more than just a social media page.

We designed Kaylee’s website to feel personal yet polished, letting her colorful, confident brand personality shine through without overwhelming the user experience. Now, whether someone discovers Kaylee through TikTok, Instagram, or Google, the experience is consistent, elevated, and 100% true to who she is.

Because when your brand and website work together? That’s when you start attracting the right clients. That’s when you stop second-guessing your value. That’s when your business starts to feel good again.

Ready for a brand and website that feels as next-level as you are?

Whether you're an influencer, entrepreneur, or creative, we’re here to help you build a visual identity that’s as unforgettable as your content. Let’s create a brand you’re proud to show off—and a website that does the talking for you. Schedule a free 15-minute consult with us today >>