Brand Reveal: The Crafted Clinic — Where Confidence Meets Care

When Amanda Hyde, founder of The Crafted Clinic, reached out to us, she was ready for a brand that reflected just how much her business had grown — and how much joy she found in doing what she loves. Based in Missouri, The Crafted Clinic is a medspa built on the belief that beauty, confidence, and care are always crafted with intention. Amanda wanted her visual identity to mirror that same thoughtful approach, blending professionalism with a sense of playfulness and warmth.

Our goal was to design a modern brand identity that felt as unique and inviting as the experience Amanda provides her clients. Through a mix of fresh colors, soft textures, and bold yet approachable typography, we created a brand suite that captures her personality — confident, fun, and full of life. Every detail, from the logo to the supporting visuals, was crafted to help The Crafted Clinic stand out while staying true to its roots in care and confidence.

One of our favorite parts of this project was bringing Amanda’s vision to life through brand strategy and design that truly feels like her. We love when a rebrand tells a story — and this one speaks volumes. The new identity is playful yet polished, feminine yet strong — a perfect reflection of the woman behind the brand and the clients she serves.

At Brandwell, we believe that branding should feel personal, intentional, and empowering. The Crafted Clinic’s transformation is a perfect example of how thoughtful design can capture a business’s heart and help it grow. Whether you’re a medspa owner, wellness professional, or creative entrepreneur, your brand deserves to feel like you — modern, confident, and built with purpose.

If your brand has outgrown its current look, it might be time for a refresh that reflects where you are now. Let’s create something that feels aligned, elevated, and completely you. Schedule a free 15-min consult with us today >>