Helmly Wellness
Brand Identity ∙ Squarespace Website Design ∙ Full-Service Copywriting
Helmly Wellness is a high-end, virtual-first mental health practice offering 1:1 therapy rooted in self-compassion. Founded by Minjee Kim, the practice blends evidence-based care with a polished, relatable client experience.
Launching virtually from Severn, MD and serving the greater DMV area, Helmly Wellness plans to expand into group therapy, yoga, nutrition support, and consulting for wellness professionals—with a long-term vision of opening physical locations.
“The site feels so aligned with who I am and the work I do.”
“I wanted something that felt truly unique and not cookie cutter, and she nailed it. As a therapist who works with women struggling with perfectionism, it mattered to me that my brand felt warm, real, and approachable, not stiff or overly polished. Libby understood that right away and brought it to life in such a thoughtful way. The site feels so aligned with who I am and the work I do, and I have already gotten so many compliments on it. I couldn’t be happier and would recommend her to anyone looking for a designer who goes far beyond what you would typically expect from a website designer.”
Your brand should be so good that people can’t ignore it.
If your visual brand hasn’t caught up to the business you’ve built, we’d love to help it do just that.